A New Year, a new shop name
A few months ago I discovered that I have a crafty side when I decided to do something different and actually make holiday gifts with my bare hands. Little did I know that six weeks later I would have an online shop and a small, growing business.
I started creating jewelry art pendants out of vintage postage stamps and recycled Scrabble tiles. I opened a store on the handmade shopping site, Etsy.com, just to see what would happen over the holiday season. I never dreamed I would enjoy it so much or that people would respond to my work so positively. I am so humbled and excited with every new purchase. And that is how Treasures Par Avion was born. Great name, right? Wrong. But Par Avion means "air mail" and together it all sounds so romantic, doesn't it? I thought so. However…
I quickly discovered that my chosen shop name was far too difficult for most to remember when they inquired about my pendants. Nearly every reaction included a head tilt, a face scrunch and the proverbial, "huh?" that followed a few seconds later. www.TreasuresParAvion.etsy.com. What's so tough about that? I knew it was a bad choice when my mother, my biggest fan, called 19 times a day asking what the name was. I could see the face scrunching through the phone.
I then decided to purchase the domain name to help make it a little easier. I was surprised to learn that someone had registered it just days before! Come on now… who wants Treasures Par Avion but me? I'm not sure I even want it at this point. I guess they thought it was a romantic name too.
So… with all of that and to make this long story shorter, I decided to open a new shop on Etsy. I am now OnceTraveled and to find me all you need to do is go to www.OnceTraveled.com. Or if you are on Etsy, I am OnceTraveled.etsy.com (or if you are here you can click through my sidebar). It's much easier to remember and receives far less face scrunching. And my mom can now happily tell everyone she knows about it. Thanks, Mom!
Why Once Traveled? Because most of my pendants are created out of once traveled, vintage postage stamps (a much nicer term than "used"). So there you have it! A new year, a new shop name. My old, extremely-difficult-to-remember shop will remain up to show my sales history and feedback, but has a forward over to the new one. I hope you'll visit soon!
xoxo,
Ro
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