Loreal's new Double Extend Mascara is totally tubular.
A few weeks ago the hubby and I finally found some time to watch a bit of television we had been saving up on the DVR. As most busy people do these days, we tend to fast forward through the commercials, however this night we were a little slow on the trigger. To my surprise a commercial came on that not only caught my eye, but made me hit the rewind button. It was a commercial for Loreal's Double Extend Beauty Tubes that says it will lengthen your lashes by 80%.
There are so many mascaras on the market that claim to lengthen, strengthen, volumize, moisturize, curl, fatten, thicken, plump and basically give you eyelashes from another dimension. This one makes promises as well, however Double Extend demonstrates its "beauty tube technology" which actually adds "tubes" to your lashes creating salon-like extensions (yes, you can actually get lash extensions just like hair). This was the first time I had heard about this new style of mascara and I was intrigued. 80%? Tubes? I had to try it. I ran out and bought some later that week.
This mascara has a two part process. You first apply the "white" wand to nourish your lashes which make them look as if they are tipped with snow flakes. Then you flip to the second wand and apply the standard, black coat. This is where the "tubing" and lengthening magic happens. But wait... there's more... Another bonus to this mascara – no more raccoon eyes. I'm not sure how or why, but this mascara doesn't seem to bleed, run or smear all over your face like most others. All it takes is warm water and you can literally see the tubes rubbing off yet they do not flake or hurt your eyes. It's kind of weird, but it's also pretty cool.
To my surprise, this mascara delivered on many levels. Most importantly I tolerated it really well. It did not irritate or aggravate my sensitive eyes with or without my contacts in. I was also really pleased with the look. My lashes did appear longer and thicker. Maybe it was wishful thinking, but I liked what was blinking back at me. In fact, I liked it so much I decided to blog about it here and share it with you. So while this may not be my typical baby product review, it does pertain to something important to moms and women everywhere – feeling beautiful. Loreal's Double Extend Beauty Tubes truly are tubular. I'm happy I hit rewind.
L'oreal Double Extend Beauty Tubes Mascara 575 Blackest Black on Amazon.com







Okay, after looking at several different stores that didn't carry this mascara (yes, I was determined and for the record my local Target didn't even carry it!) I finally found the tubular mascara at Longs Drugs. You're right - it works great, but when you take it off it is unlike any other mascara: it literally comes off in stringy tubes. Weird!
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Posted by: Christine | February 25, 2009 at 05:24 PM
Christine - It is weird, isn't it? But weird and cool too! What we do for beauty, right? ;) xoxo, Ro
Posted by: Rosina R | February 25, 2009 at 06:48 PM